Citizen Survey Results 2016

    2016 City of Columbia Citizen Survey

    The City of Columbia conducted its eighth DirectionFinder survey during the winter of 2016. The City’s first DirectionFinder survey was conducted in the spring of 2003. The purpose of this survey was to assist the City in its on-going effort to identify and respond to resident concerns while also assessing citizen satisfaction with the delivery of major city services, helping determine priorities for the community and measuring strategic performance.

    The survey packet, which included a cover letter, the seven-page survey and a postage paid return envelope, was mailed to a random sample of households in the City of Columbia. The cover letter explained the purpose of the survey and encouraged residents to return their surveys via mail or online. Approximately 10 days after the surveys were mailed, residents who received the survey were also contacted by phone. Those who indicated that they had not returned the survey were given the option of completing it by phone. Of the households that received a survey, a total of 960 completed the survey. This includes responses in Strategic Plan Focus Neighborhoods. 

    To view the 2016 Citizen Survey as one document, click the image below (appendices not included in full report-  files are at the bottom of this page). Below the image, the document has been broken out into sections for easier navigation and more manageable file sizes.


                Citizen Survey 2016 – full report

                (Large file)

    Executive Summary

    Charts and Graphs with Trends

    Benchmarking Data


    Importance Satisfaction Analysis


    Tabular Data


    Survey Instrument

    Appendix A – Crosstabular Data by Ward

    Appendix B - Crosstabular Data by Race and Ethnicity

    Appendix B – Crosstabular Data by
    Race and Ethnicity


    Appendix C – Crosstabular Data by Household Income


    Appendix D – Crosstabular Data by College Students, Age of Respondent and Gender


    Appendix E – Crosstabular Data by Neighborhood


    Appendix F – GIS Maps


    Appendix G – Non-Random Tabular Results